Citizen Sport Luxury Eco-Drive 40mm Black Dial BM7660-54E

The Citizen BM7660-54E blends sporty styling with refined, everyday versatility. Its 40mm silver-tone stainless steel case flows seamlessly into a tapered H-link bracelet, creating a modern integrated design that looks equally at home with casual or dressed-up attire. Brushed and polished finishing throughout the case and bracelet adds depth, while the textured black dial features applied hour markers and a clean date display at 3 o’clock.

Powered by Citizen’s Eco-Drive E111 movement, the BM7660-54E converts virtually any light source into energy, eliminating the need for regular battery changes. A scratch-resistant sapphire crystal and 100-meter water resistance provide the durability needed for everyday wear, making this Sport Luxury timepiece a versatile addition to any collection.

Key Specs

• Model: BM7660-54E
• Collection: Sport Luxury
• Movement: Citizen E111 Eco-Drive
• Case: 40mm silver-tone stainless steel
• Dial: Textured black
• Crystal: Sapphire
• Band: Stainless steel integrated H-link bracelet
• Clasp: Fold-over clasp with push buttons
• Water Resistance: 100 meters / 10 bar
• Functions: 3-hand time & date
• Thickness: 9.7mm